The Art of Negotiating Price
With Your Buyer


Watch this webinar to learn about:

  • The importance of a consumer-first approach to pricing. Scott Sanders, retail pricing expert, challenges conventional wisdom and argues that brands need to put the consumer first.
  • Three inexpensive tactics that any brand can use to identify their optimal MSRP. Whether pricing a new product or adjusting the price of an existing product, we'll show you how to make sure that the price is right.
  • How to use pricing research to effectively negotiate price with your retail buyer. We'll teach you how to maximize margins and defend your pricing strategy at your next buyer meeting.
  • Presented By:


    Scott Sanders
    Client Partner, Revenue Architects

    Victor Coscarella
    Head of Marketing, Askuity