Watch this webinar to learn about:
How to change the conversation in your category and lead it, using data (both quantitative and qualitative). Guest expert, Bob Froese, a leading brand innovator with over 20 years of expertise, will share his insider secrets.
The customer journey, and how your target customer makes decisions when shopping and choosing a brand.
An indepth look at promotions and new product launches. We’ll share advice on how to support your brand decisions before and after promotions and new product launches.
Real-life case studies of brands who were successful with data-driven promotions and product launches and how you can replicate their success in your category.