Askuity Case Study

How Askuity Helps a Natural Skin Care Line Perfect Their Sephora Strategy

About Youth To The People

Youth To The People (YTTP) manufactures natural anti-aging skin care products using superfoods such as kale, spinach and green tea. The vegan skin care line was founded by cousins Greg Gonzalez and Joe Cloyes who grew up playing (and eventually working) at their family’s skin care company, started by their grandmother over 30 years ago. Today, YTTP products are sold online, in niche boutiques, and at beauty giants like Sephora and Nordstrom.

Their Business Challenge

Selling at Sephora can mean prestige, worldwide awareness and a promising future for a global beauty brand. So when Youth To The People received word that they would be listed in 350 Sephora stores across the U.S. and Australia, they knew they had to make the most of this opportunity.

Additionally, with the launch of a new face mask, YTTP knew that they had to arm their team with data-driven insights to help them monitor the product launch, quickly course correct if required, and exceed aggressive sales targets.

As a startup, YTTP has significant ground to cover and a lot of data to quickly make sense of. Where should we target our attention? Which of the stores are selling the most product and how do we build relationships there?

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