Retail buyers are increasingly looking to product vendors to use shared point of sale data to help grow retail sales, improve margins and ultimately become trusted category advisors. In fact, 92% of brands at every level of sophistication feel that they can be doing more with their POS data.

Watch this webinar recording to learn about:

  • The key findings from Askuity’s 2018 Point of Sale Data Study, and what these trends mean for your retail business.
  • Unpublished findings from this year’s survey, highlighting the top areas of improvement for brands across every major category.
  • How you can refine your use of POS data to improve margins and be a better partner to your retail buyers.

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Brands Actively Using POS Data by Product Category

Automotive 64%
Baby & Children / Toys 48%
Beauty & Cosmetics 58%
Electronics 50%
Fashion & Apparel 62%
Food & Beverage 74%
Health & Personal Care 69%
Home Improvement / DIY 63%
Housewares 74%
Office Supplies 61%
Pet Products 80%
Sporting Goods, Fitness & Outdoor 55%

Key Findings

% of brands actively leverage POS data to drive sales

% of respondents experience difficulty with Retailer Portals and EDI data

% of brands believe they can be doing more with their POS data


Eric Green


Victor Coscarella

Director of Marketing