On-Demand Webinar

Retail Promotions That Deliver Results in 2017


Watch this webinar to learn about:

  • Join Askuity and special guest Don Stuart of Cadent Consulting Group as we uncover the findings from this year’s Marketing Spending Study, highlighting the key trends that are shaping retail promotions in 2017.
  • Drawing from the input of over 600 retailers, manufacturers and shoppers, we will take a look at the promotions that your retailers and consumers love to hate in 2017.
  • Spanning trade promotions, shopper marketing and digital, we will discuss today’s typical Marketing Mix and identify the right balance to win over your retailers and achieve strong promotional ROI.

Access On-Demand Webinar

Presented By:

Don Stuart

Managing Partner,
Cadent Consulting Group

Victor Coscarella

Director of Marketing,
Askuity

Key Findings:

Just 10% of shoppers believe that digital marketing influences their purchasing decisions

In-store product samples & live demonstrations are up 59% in 2016 versus 2014

91% of retailers agree that feature/display promotions are very effective