Confessions of a Retail Buyer

Understanding the needs of your buyer is crucial to your retail relationship. Join the Askuity team as Retail Phil returns to guest host the upcoming webinar, Confessions of a Retail Buyer, as we talk about what your buyer really wants.

This is what you can expect from the 30-minute webinar:

  • Your view isn’t your buyer’s view: Buyers are looking at multiple brands, locations, and thousands of SKUs – discover what you need to do to stand out.
  • Your data isn’t your buyer’s data: Your buyer has a different perspective when looking at data – learn how to position your data so buyers get the most out of it.
  • Follow the money: Find out what kind of Key Performance Indicators (KPI’s) your buyers really care about – and how to help them hit their numbers.

Watch Now!

And prepare to hear Phil Chang discuss insider secrets spoken directly from a buyer

Phil Chang

Former Target Buyer, Retail Consultant, Speaker, Writer, Strategist

Founder of retailPhil, former Buyer at Target, and Senior Manager at Johnson & Johnson, Phil is a Retail Sherpa. Consulting with brands and retailers to address major pain points, Phil optimizes the businesses he works with to help maximize profit and growth.

Sarah Adams


Sarah Adams is an avid follower of retail trends and a Marketing and Communications Manager at Askuity. With a background in marketing and public relations, Sarah has helped launch national and global brand campaigns.