Exclusive Study

Report Highlights:

  • Room for Improvement. An overwhelming majority of respondents – 92% –  acknowledged that they could be doing more with their POS data. So how are brands using POS data today and how can they improve?
  • The Retailer-Brand Partnership. Brands are expected to build lasting partnerships with their buyers to achieve success. Yet a majority of brands acknowledged that they could be doing more to strengthen their buyer relationships by better leveraging POS data.
  • Onwards and Upwards. 63% of brands are looking to move away from applications such as Excel in an effort to improve POS reporting and analytics, but what exactly are these brands looking for in an ideal POS analytics solution?

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Brands Actively Using POS Data by Product Category

Automotive 64%
Baby & Children / Toys 48%
Beauty & Cosmetics 58%
Electronics 50%
Fashion & Apparel 62%
Food & Beverage 74%
Health & Personal Care 69%
Home Improvement / DIY 63%
Housewares 74%
Office Supplies 61%
Pet Products 80%
Sporting Goods, Fitness & Outdoor 55%

Key Findings

% of brands actively leveraging POS data to drive sales

% of respondents experiencing difficulty with Retailer Portals and EDI data

% of brands that believe they can be doing more with their POS data