Are you a talented and experienced B2B marketer? Do you thrive in an entrepreneurial environment? Are you looking to join one of Toronto’s fastest growing startups and take advantage of the opportunity to truly define your career? If so, let’s chat

Askuity is on the hunt for a Marketing Manager to lead our content Marketing initiatives. Askuity is rapidly expanding, and we need an experienced marketer to join the Marketing team to support Askuity’s continued growth. We are looking for an experienced marketer with 2-5 years of prior Marketing experience, preferably in the B2B SaaS space. As the Marketing Manager you will be responsible for planning and executing on Askuity’s key Marketing initiatives, including: publishing long-form written content such as eBooks and reports, running webinars, managing public relations, directing web design, planning trade shows and working with clients to develop customer case studies.

As a swiss army knife of Marketing, you will be responsible for the oversight of Askuity’s key Marketing tactics, wearing many different hats in order to get the job done. You will be expected to have a well-developed understanding of Askuity’s product, our target market, and the competitive landscape. You will play a critical role in executing Askuity’s Marketing strategy, and will be expected to identify new content initiatives that drive meaningful results.

Responsibilities:

   
  • Coordinate and execute integrated marketing campaigns, spanning written content, webinars, and blog posts. The ideal candidate is a great networker, and will be expected to forge relationships with industry leaders who can contribute towards our content.
  • Work with the Demand Generation Specialist to coordinate and schedule email communications to leads.
  • Research relevant industry topics and write long-form content in the form of eBooks and industry reports.
  • Collaborate with the Sales team to understand their needs and challenges, and produce collateral to assist them through the sales cycle. This can include pitch decks, one-page overviews, ROI templates, etc.
  • Engage in discussions with our current customers to collect feedback and build compelling case studies.
  • Manage Askuity's public image. Pitch Askuity-related news to editors and thought-leaders, write and schedule press releases and apply for industry events that help to spread awareness of our brand.
  • Maintain Askuity's online profiles (LinkedIn, Facebook, Twitter, etc) by posting relevant content to our social channels.
  • Attend industry trade shows to promote Askuity’s brand and product offering.

Qualifications:

 
  • 2-5 years of B2B marketing experience, preferably with a SaaS startup.
  • Exceptional written communication skills.
  • Must be comfortable hosting webinars and presenting to prospects.
  • Proven ability to manage multiple projects simultaneously and meet strict deadlines.
  • Strong networking skills. Experience working with senior-level executives.
  • Experience with marketing automation software (Marketo, Hubspot, Pardot, etc.) is a plus.
  • Experience managing a website using a CMS such as WordPress is a plus.

About Askuity

Askuity’s retail sales enablement platform allows brands to turn complex point of sale (POS) data into actionable insights and better business results. If you’re entrepreneurial and excited by the idea of joining a fast-growing technology startup, we want to hear from you. We offer a fun (dog-friendly) work environment in the heart of downtown Toronto, as well as competitive salaries and the opportunity to advance your career at a thriving startup.

Please send your resume to Victor at careers@askuity.com to apply.