Askuity Case Study

How LP Building Products Uses Askuity to Construct a High Performing Field Sales Team

LP's Story


Louisiana-Pacific Corporation (LP) is a leading manufacturer of quality engineered wood building materials, structural framing products, and exterior siding for use in residential and commercial construction. LP products are sold to builders and homeowners through building materials distributors, dealers, and national retail home centers such as The Home Depot, Lowe’s and Menards.

Their Business Challenge


As a major supplier of building materials to home centers, LP had always believed that maintaining an in-store sales team was key to winning at retail. They intuitively knew that having people visit with retail associates and pro sales managers in the field led to improved sales, but they also knew that they were likely not optimizing their investment because they weren’t able to measure it. And as the old adage goes, you can’t improve what you can’t measure.

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