Exclusive Askuity eBook

The Case for Retail Sales Enablement

About This eBook:

For consumer goods brands competing for shelf space and a cut of consumer spending, retail is starting to feel a lot like Survivor Island. It’s no secret that consumer demand for omni-channel shopping and the pressure on retailers for ever-leaner operations has resulted in a shift towards smaller in-store assortments.

Brands need to have a comprehensive understanding of their business performance if they hope to maintain their shelf space and overall retail presence. And while the majority of brands recognize the importance of point of sale data in monitoring product sell-through, most are failing to effectively leverage retail data to enable their teams to grow sales of every product, in every store, every day.

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